Brighton residents are waking up this morning and rubbing their eyes in disbelief. Fed up of numb bums and sore feet, a radical change has been made to the famous pebble beach.
Gone are the days of tip-toeing awkwardly down to the sea for a dip. Brighton & Hove City Council have changed the face of “London by the Sea” forever by importing millions of tons of sand from a disused beach in Barbados. Ready just in time for the busy Easter weekend, the golden sands are sure to be a big hit with locals and holidaymakers alike.
Sand has initially been deposited on the stretch of beach around the Palace Pier and West Pier. If the scheme proves successful, plans are in place to extend the sand's reach along the coast in both directions towards Brighton Marina and the popular beach huts in Hove.
Jason Twix, Leader of Brighton & Hove City Council said: “We’ve listened to the public’s concerns about the uncomfortable pebbles for many years. Brighton has always looked on at sandy resorts like Bournemouth and Benidorm with a tinge of jealousy. We’re delighted to say that those days are now gone and we have created, what we believe to be, the premier sandy beach destination in Europe.”
Whilst providing a more comfortable experience, the sand will also allow a number of traditional British seaside activities to take place in Brighton for the first time. Donkey rides and sand castle competitions are already set to take place.
Local celebrity and beachfront resident DJ Fatboy Slim (Norman Cook) said: “We’ve come a long, long way together and I’ve got to praise you. To be able to walk out of my living room straight onto the sand is what I’ve dreamed of for years… I’m buzzing.”
Travel Nation owner, Haydn Wrath sees the potential; “We’ve known this to be in the pipeline for a number of months and it’s a great opportunity for us as a growing travel business. We’re now working on including Brighton in some of our most popular round the world itineraries. With Gatwick airport so close by, we think there’s going to be a huge demand as a beach destination”.